Upgrade to the new $100 Google AI Ultra plan
TL;DR
Google AI Ultra subscriptions now start at $100/month, offering higher access to advanced Gemini models, video generation with Gemini Omni, 20TB of cloud storage, and YouTube Premium.
What changed
Google raised the entry price for its top Gemini tier to $100 per month. The new Google AI Ultra plan bundles higher rate limits on advanced models, full access to Gemini Omni video generation, 20TB of cloud storage, and YouTube Premium.
The change took effect on May 19, 2026 and applies globally. Lower tiers remain available but lose priority access to the newest features.
Why it matters
This pricing shift targets users who already live inside Google services and want one bill for storage, video tools, and stronger model access. It pressures solo builders to decide whether mixing cheaper tools still makes sense when one subscription now covers several pain points.
The bet is that convenience and storage will keep power users from jumping to Claude or open models. Builders who rely on video prototypes or large file workflows gain a clear path, while those who only need occasional chat lose an affordable upgrade route.
How to use it
Open one.google.com/ai in a browser and choose the Ultra option. Existing Google AI subscribers can upgrade directly from the Gemini app settings or account dashboard.
The plan activates immediately after payment. Gemini Omni appears in the app menu for all eligible users over 18 once the subscription is active.
Watch for
Track whether rate limits on Gemini Omni and 3.5 Flash stay high enough to justify the cost after the first month. A competitor matching the 20TB bundle would break the storage advantage. Expect Google to add more action-taking app connections next, starting with the partners already listed in the notes.
Who this matters for
- Vibe Builders: Use the Gemini Omni video generation and 20TB storage to host and iterate on high-fidelity prototypes.
- Basic Users: Consolidate your YouTube Premium, 20TB cloud storage, and AI tools into one $100 monthly payment.
Harsh’s take
Google is betting on ecosystem lock-in to justify a triple-digit monthly price tag. By bundling 20TB of storage and YouTube Premium with Gemini Ultra, they are targeting the power user who is tired of subscription fatigue. This is a move toward the professionalization of consumer AI: it is no longer a cheap toy but a high-end utility.
For operators, the value depends entirely on your reliance on the Google stack. If you are already paying for massive Drive storage and video tools, the math works. If you only want the model, you are overpaying for fluff.
This pricing strategy forces a choice between a clean, integrated workflow and the fragmented, best-of-breed approach using Claude or local models. Expect more providers to bundle unrelated digital services to mask the high compute costs of advanced video models.
by Harsh Desai
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