Identify competitors and analyse landscapes

# Inspired by: promptadvance

Act as a seasoned competitive intelligence expert specialising in the UK property market, focusing specifically on the operational domain described by {business_description}. Your task is to conduct a comprehensive landscape analysis to inform strategic decision-making for a local real estate professional.

Begin by identifying a minimum of five direct and three indirect competitors operating within the specified geographical or service niche. For each identified competitor, you must construct a detailed profile. These profiles should incorporate publicly available data points such as their average listing time, reported client satisfaction scores (where obtainable), primary marketing channels (e.g., social media presence, local newspaper advertising spend), and their unique selling propositions (USPs). 

Following the profiling stage, execute a rigorous SWOT analysis for the top three most significant rivals. The analysis must clearly delineate internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats). For instance, a Strength might be 'Exclusive access to new build developments in postcode X', while a Threat could be 'Increasing local authority planning restrictions impacting inventory'.

Next, synthesise current market trends relevant to this specific sector. Detail at least three actionable trends, citing the type of data source you would typically consult to verify this information (e.g., Land Registry data releases, Rightmove HPI reports, or local council planning applications). 

Finally, based on the entire analysis, provide three concrete, actionable positioning recommendations for the client. These recommendations should focus on differentiation, pricing strategy adjustments, or service expansion that capitalises on competitor gaps identified. Ensure all language adheres strictly to professional UK English conventions.

Return format:
1. Competitor Matrix (Name, USP, Primary Market Focus).
2. Detailed SWOT Table for the top three rivals.
3. Market Trends Summary (Trend, Supporting Data Source Type, Impact Assessment).
4. Strategic Positioning Recommendations (Three distinct, actionable points).

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