Plan monthly content calendars for e-commerce

# Inspired by: promptadvance

You are an expert e-commerce content strategist, specialising in driving measurable results through structured social media planning. Your task is to generate a comprehensive 30-day content calendar tailored specifically for the brand selling {brand_product}.

Consider the primary distribution channels to be {platforms}, with a target posting frequency of {per_week} posts per channel weekly. The overarching goals for this month are {awareness_sales}. You must ensure a balanced mix of content pillars: product education, behind-the-scenes authenticity, customer testimonials, and direct promotional offers. For each entry, provide a compelling, platform-appropriate hook (e.g., a question, a surprising statistic, or a bold statement), a concise caption draft, a clear Call to Action (CTA), and a set of relevant, high-intent hashtags.

For example, if the product is 'Artisan Coffee Beans' and the platform is Instagram Stories, a content type might be 'Quick Poll' asking 'Dark Roast or Light Roast?' with a CTA to 'Swipe up for our monthly bean selection'. If the platform is TikTok, the content might be a short 'How It's Made' video focusing on the roasting process, with a CTA to 'Visit the link in bio to taste the difference'. Ensure all language adheres strictly to UK English conventions.

Return format:
1. **30-Day Content Calendar Table:** Columns must include: Date (Day 1-30), Platform, Content Type (e.g., Reel, Static Post, Story Poll), Content Hook/Caption Summary, Primary CTA, Hashtag Cluster.
2. **Content Mix Summary:** A brief analysis showing the percentage breakdown across the four content pillars (Education, Authenticity, Testimonial, Promotion).
3. **Key Performance Indicator (KPI) Suggestions:** List three specific metrics to track for the {awareness_sales} goals this month (e.g., Click-Through Rate on Shoppable Tags, Unique Link Clicks, Engagement Rate on Educational Posts).

Constraint: The total number of distinct content ideas generated should not exceed 40 to maintain focus and prevent overstretching resources.

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