Reviewed by Harsh Desai · Last reviewed:
Aira
Official European company data with daily AI monitoring
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Aira grew out of the Swedish CRM company Upsales and now trades publicly as AI Revenue Assistant Software Stockholm AB on Nasdaq First North with the ticker AIRA. It was ranked as the number one AI sales assistant for European B2B prospecting by Tekpon in the 2026 roundup.
What does Aira do?
- •Natural-Language AI Prospecting describe your ideal customer in plain English, such as "SaaS companies in Germany with 50-200 employees," and get a matching list of companies and decision makers in seconds.
- •Official Registry Data pulls verified financials, ownership structures, and board-level changes straight from official European government registries instead of scraped estimates.
- •Daily News and Financial Monitoring scans roughly 3 million news articles every day across your tracked accounts to flag buying signals, risk events, and leadership changes.
- •AI-Drafted Outreach generates personalized emails and messages based on each prospect's current financial, ownership, and news context.
- •Relationship-History Logging automatically logs every email and meeting from Gmail or Outlook, so a full interaction history builds itself with no manual entry.
- •Churn and Upsell Signal Detection flags accounts showing early signs of churn risk or expansion opportunity based on recent financial and news activity.
- •Aira Connect one-click CRM enrichment that pushes verified company data and live opportunity/risk signals straight into HubSpot, Salesforce, or Pipedrive.
- •Aira API REST access for developers who need to pull verified European company and signal data into their own systems (enterprise, contact-sales only).
Pricing:
- •Aira EUR 149/user/mo: full access to AI prospecting, registry data, news monitoring, AI-drafted outreach, relationship logging, and churn/upsell signal detection.
- •Aira Connect EUR 499/mo billed annually: everything in Aira, plus one-click CRM enrichment and live signals for HubSpot, Salesforce, or Pipedrive.
- •Aira API contact sales: enterprise developer access to verified European company and signal data, no self-serve pricing published.
- •Free trial 5 days: no credit card required, sign in with Google or Microsoft to explore the full platform before billing starts.
What are Aira's limitations?
- •No Free Plan only a 5-day trial exists; there is no permanent free tier, so budget for the EUR 149/user/mo minimum from day one.
- •Limited Geographic Coverage registry depth covers only the 14 listed European markets, and data outside them is thin or unavailable.
- •Per-User Pricing the core plan bills per seat, so costs climb quickly as a sales team grows.
- •Interface Learning Curve the Upsales-derived interface takes some adjustment for teams coming from a different CRM background.
Our Verdict
For the Basic User, Aira provides an effective European B2B sales intelligence solution that combines detailed company registry information with practical AI tools for prospecting and outreach in a single easy to use interface. The platform allows simple natural language searches to find decision makers quickly and the automatic email logging from Gmail and Outlook keeps all your interactions in one view without any extra manual work or context switching. It is particularly useful for individual contributors or small teams looking for reliable data on European companies and contacts to support their daily sales activities and pipeline building efforts.
For the Vibe Builder, Aira brings deep insights from official sources that can fuel more thoughtful and informed sales strategies tailored to each prospect's unique situation and background. Its monitoring features keep you informed of changes that might open new conversation opportunities you can capitalize on creatively with personalized approaches. The one-click CRM connect specifically simplifies moving data into your sales tools like HubSpot or Salesforce so you can focus on building relationships rather than updating records manually across multiple systems every day.
However the platform does have some clear limitations that potential users should weigh carefully before choosing it over other alternatives in the market. Its coverage is confined to 14 European markets only so it may not deliver the same value or data quality for teams with broader international ambitions or needs that extend to other continents. The per-user pricing on the core plan further means that expenses increase steadily as more users are added which could impact affordability and the overall return on investment for bigger teams with expansive sales forces.
Aira earns a 7.5/10 for its specialized strengths in the European market and the practical way it integrates AI into the sales process for users in that region who need registry-level detail.
Skip it if you need comprehensive coverage beyond Europe, and consider Apollo.io instead if your focus is more on the US market with wider but shallower European details.
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Frequently Asked Questions
How much does Aira cost in 2026?
Aira offers two main plans plus an API tier. The standard Aira plan costs EUR 149 per user per month while Aira Connect runs EUR 499 per month when billed annually. The Aira API requires contacting sales for custom enterprise pricing and every plan includes a 5-day free trial with no credit card needed.
Aira vs Apollo.io for European prospecting?
Aira pulls official European company-registry filings across 14 markets and scans 3 million news articles daily for buying and risk signals. Apollo.io offers broader US-centric coverage with lighter European financial and ownership depth. Choose Aira for verified European registry data and account monitoring, choose Apollo.io for US volume and wider global reach.
How long is Aira's free trial?
Aira provides a 5-day free trial with no credit card required. You simply sign in with Google or Microsoft to start exploring the full platform. This updated trial length reflects the current 2026 offering from Aira (Upsales).
Does Aira integrate with HubSpot, Salesforce, or Pipedrive?
Yes, Aira Connect delivers one-click enrichment and live signals for HubSpot, Salesforce, and Pipedrive. It automatically pushes target lists, opportunity alerts, and relationship history into your existing CRM. The integration works for both sales teams and Vibe Builders who want automation without custom development.
Where does Aira's company data come from?
Aira sources its core data from licensed official European company-registry filings. This includes verified financials, ownership structures, board members, and decision-maker contacts across 14 markets. The platform layers daily news monitoring on top to detect signals that pure database tools miss.
What is Aira?
Aira is Official European company data with daily AI monitoring.
Who should use Aira?
Aira is built for vibe builders who want AI to handle the technical work and everyday users who need simple AI-powered tools. Common use cases include Identifying and prioritising ideal customer profiles across 14 European markets using official registry data, Monitoring key accounts for news, financial changes and leadership moves to trigger timely outreach, Generating personalised sales emails based on real-time company signals and events, Maintaining complete customer interaction history with automatic upsell and churn risk detection, Enriching existing CRM records with verified European decision maker contacts and company intelligence, Building accurate prospect lists for market entry into new European countries, Supporting sales forecasting with fresh financial and structural company data.
What are the best alternatives to Aira?
Popular alternatives to Aira include Apollo, Zoominfo, Cognism. Compare features and pricing in our Growth directory to compare options.
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Aira
From $149/mo