Attio

Attio is an AI-native CRM that modernizes sales for GTM teams at startups and growth-stage companies. Its MCP server integrates with Notion Custom Agents since March 2026, and REST API plus webhooks enable custom builds.

What Attio does:

• •Ask Attio Query CRM data in natural language and trigger actions, like "How do I win the Greenleaf deal?".
• •AI Attributes Convert emails, calls, notes to structured fields with web research, confidence ratings, citations.
• •Call Intelligence Generate post-meeting briefs and action items automatically (Pro+ at $69/user/mo).
• •AI Agents Execute multi-step prospecting, lead scoring, pipeline tasks.
• •Workflow Automation Handle upsell, nurture, lead routing, onboarding without code.
• •Custom Objects Create flexible data models for any entity beyond contacts, deals.
• •Real-time Sync Pull email and calendar data instantly from Gmail, Outlook.
• •Automatic Enrichment Add public data to contacts and companies.
• •Sequences Launch email outreach campaigns (Pro+).

Attio ecosystem:

• •MCP server Pre-configured in Notion Custom Agents as of March 2026; lets AI agents read and write your CRM directly.
• •REST API + App SDK Build custom integrations with full read/write access and OAuth 2.0 authentication.
• •Clay integration Enrich and orchestrate Attio records in Clay tables, then write updates back automatically.
• •Native syncs Gmail, Outlook, Slack, Segment, Mixpanel, Mailchimp, Salesforce/HubSpot/Pipedrive (import).

Limitations:

• •Shallow Native Integration Library — Attio's built-in connectors cover mainstream tools but leave significant gaps for databases, ERPs, accounting software, and niche SaaS platforms. Connecting these requires Zapier or custom API work, which adds both ongoing cost and technical overhead that small teams typically lack capacity for.
• •No Mobile App as of April 2026 — Attio does not have a dedicated mobile application. Sales teams and founders who need to log calls and update records on the go must use a mobile browser, which delivers a meaningfully worse experience than competitors like HubSpot or Pipedrive.
• •Email Sequence Enrolment Capped at 10 Contacts — You can only enrol up to 10 contacts at a time in an email sequence. For any meaningful outreach campaign, this limit makes Attio impractical as a standalone outreach tool and forces teams to pay for a separate email automation platform.
• •Missing Core Pipeline Features — Verified user-reported gaps include: no formula fields, no mandatory fields by pipeline stage (deals can advance with incomplete data), and limited native reporting. Teams migrating from Salesforce or more mature CRMs will notice these omissions immediately.
• •Pricing Scales Steeply for Small Teams — The free tier covers only 3 users. Plus is $29/user/month and Pro is $59/user/month (billed annually). A 5-person team on Pro pays $295/month — comparable to or more expensive than significantly more established CRM platforms with deeper feature sets.

Pricing:

• •Free $0/user/mo -- up to 3 seats, real-time contact sync, enrichment.
• •Plus $29/user/mo (annual, $36 monthly) -- private lists, enhanced email, no seat limits.
• •Pro $69/user/mo (annual, $86 monthly) -- Call Intelligence, sequences, priority support.
• •Enterprise Custom annual -- unlimited objects, teams, advanced security.