Reviewed by Harsh Desai · Last reviewed:
Brand24
A real-time brand monitoring tool that tracks mentions across 25 million sources and delivers
Best for
What does Brand24 do?
- •25M+ sources monitors social media, news, blogs, videos, forums, podcasts and reviews in real-time.
- •AI sentiment analysis uses advanced AI to detect sentiment, events, topics and deliver brand insights automatically.
- •Key metrics tracks reach, awareness, engagement, hashtag performance and competitor benchmarks in one dashboard.
- •Custom reports enables creation of professional reports and easy sharing of insights with teams or clients.
- •Lightning search offers fast search with smart context on higher plans for quick mention discovery.
- •Real-time updates provides instant alerts and updates on Pro and above plans to protect brand reputation.
- •Customer insights gathers honest feedback from online conversations to inform product and marketing decisions.
- •Competitor tracking analyzes rival performance and benchmarks your brand against them across multiple channels.
- •Hashtag monitoring measures hashtag reach and influencer activity with detailed performance data.
- •AI brand assistant delivers automated insights, event detection and topic summaries using built-in AI.
- •Global Coverage Monitors over 25 million online sources including social media, news, blogs, videos, forums, podcasts, and reviews in real-time.
- •Advanced AI Insights Uses advanced AI for sentiment analysis, events detection, brand assistant, insights, and topics to deliver actionable intelligence.
- •Team Collaboration Enables creation of reports and sharing insights with teams for smooth collaboration across organizations.
- •Proven Trust Trusted by 4000+ brands like Samsung, Uber, Carlsberg, McCann, and Stanford with 16,700+ users joining last month.
Pricing:
- •Individual $199/mo 3 keywords, 2K mentions/mo, updates every 12 hours with basic AI tools.
- •Team $299/mo 7 keywords, 10K mentions, hourly updates, unlimited users and team collaboration features.
- •Pro $399/mo 12 keywords, 40K mentions, real-time updates, AI Events and AI Insights for 2 projects.
- •Business $599/mo 25 keywords, 100K mentions, unlimited AI Topics, advanced reports and priority support.
- •Enterprise from $1499/mo custom limits, dedicated support, consulting and fully tailored solutions.
What are Brand24's limitations?
- •Plan limits mention volume and keyword limits vary by plan and may require upgrades for larger brands.
- •Update frequency lower plans have less frequent updates and limited AI feature access.
- •Billing requirement annual billing required to access the lowest prices shown.
- •AI restrictions some AI features restricted to specific number of projects on lower tiers.
Our Verdict
For the Basic User, Brand24 delivers an accessible entry into AI-powered social listening that tracks mentions across web, social, and news sources with sentiment analysis and basic reporting. At $199 per month billed annually the Individual plan covers three keywords and up to 2,000 mentions with 12-hour updates, enough for solopreneurs or small teams monitoring core brand health without complexity. The clean dashboard and mobile alerts help everyday users stay informed without needing data-science skills, while the AI-driven summaries reduce manual scanning time. This focused approach makes consistent reputation tracking achievable on a modest budget.
For the Vibe Builder, Brand24 functions as a creative pulse detector that surfaces emerging conversations, trending phrases, and audience sentiment shifts in near real time on higher tiers. Marketers and community strategists leverage AI Events and AI Insights to spot narrative opportunities, craft resonant content, and amplify positive vibes before they peak. Unlimited users on the Team plan and beyond allow collaborative mood-boarding and rapid response cycles that keep brand voice aligned with live cultural currents. The tool’s visualization of share-of-voice and topic clusters becomes a strategic asset for those tasked with shaping public perception.
One honest limitation is that lower-tier plans restrict update frequency, AI feature depth, and project scope, forcing many growing brands to upgrade quickly once mention volume exceeds plan caps; overall the platform earns 8.1/10 because it balances usability and insight yet still trails premium competitors in enterprise-grade customization and data granularity. Mention volume and keyword limits vary by plan and may require upgrades for larger brands. Lower plans have less frequent updates and limited AI feature access. Annual billing is required to access the lowest prices and some AI features remain restricted to a specific number of projects on lower tiers.
Skip it if you need unlimited historical data or deeply customizable taxonomies and consider Brandwatch instead.
Related Tools
View all
Compare Brand24 With
Also Useful For
Frequently Asked Questions
What is Brand24 and how does it work?
Brand24 is a media monitoring tool that tracks online mentions of your brand across social media, news, blogs, and forums. It works by letting you set up keywords to monitor, then collects mentions in real time or at set intervals while using AI to analyze sentiment, detect trends, and generate insights. Users get dashboards, reports, and alerts to stay on top of their brand reputation.
Who should use Brand24 for brand monitoring?
Marketing teams, PR professionals, and businesses tracking their online reputation should use Brand24 for brand monitoring. It helps companies of all sizes detect crises early, measure campaign performance, and understand customer sentiment without needing a large in-house team.
What is the pricing for all Brand24 tiers in 2026?
Brand24 pricing in 2026 includes the Individual plan at $199, the Team plan at $299, the Pro plan at $399, the Business plan at $599, and the Enterprise plan from $1499. Each tier builds on the last with more keywords, higher mention volumes, faster updates, and advanced AI features. You can choose based on your monitoring needs and team size.
How does Brand24 compare to Mention or Brandwatch as an alternative?
Brand24 serves as a solid alternative to Mention or Brandwatch with strong AI insights and competitive pricing for growing teams. While Mention focuses on simple social listening and Brandwatch offers enterprise-grade analytics, Brand24 stands out for its balance of real-time updates, unlimited users on higher plans, and specialized AI Events tools. Many users switch to Brand24 when they want deeper sentiment analysis without the complexity of Brandwatch.
Does Brand24 offer a free version or trial?
Brand24 does not offer a free version but provides a trial so you can test the platform before committing. The trial gives access to core monitoring features without requiring a credit card upfront. You can evaluate how well it fits your needs during this period.
Affiliate link: we may earn a commission. How this works.
Brand24
From $199/mo