Reviewed by Harsh Desai · Last reviewed:
Lusha
Find verified B2B contacts and direct-dial phone numbers -- stop guessing who to call
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Lusha is a B2B sales intelligence platform that finds verified email addresses and direct-dial phone numbers for your prospects. It works as a Chrome extension on LinkedIn and integrates with major CRMs like Salesforce and HubSpot.
What Lusha does:
- •Chrome Extension Prospecting Find verified contact info directly on LinkedIn profiles with one click.
- •Contact Enrichment Enrich existing CRM records with verified emails and phone numbers automatically.
- •Lusha Engage Build multi-touch email sequences and schedule outreach campaigns from within the platform.
- •Lusha Conversations Record and transcribe sales calls to extract actionable insights and follow-up items.
- •CRM Integration Connect to Salesforce, HubSpot, and other major CRMs via native connectors for automatic data sync.
- •Lead List Building Create verified B2B contact lists filtered by industry, role, company size, and location.
- •Data Verification All contact data is verified before delivery to reduce bounce rates and wrong numbers.
Pricing:
- •Free 70 credits per month for contact reveals. Good for testing the tool or light prospecting needs.
- •Pro $29.90 per user per month. Higher credit limits, team features, and expanded search filters.
- •Premium $69.90 per user per month. Advanced analytics, intent signals, and priority data access.
Limitations:
- •No self-hosting option Lusha is a cloud-only SaaS platform. Teams with strict data residency requirements cannot deploy it on their own infrastructure.
- •API access locked behind enterprise plans Programmatic data enrichment requires contacting Lusha's sales team. No self-serve API tier exists for developers or smaller teams.
- •Credit-based pricing adds up fast Each contact reveal costs one credit. Active sales reps on the free tier exhaust 70 credits within a few days of daily prospecting.
Our Verdict
Lusha earns its 7.9/10 as a solid, accessible sales intelligence tool for B2B teams prospecting in North American markets. The Chrome extension gives you one-click access to verified emails and direct-dial phone numbers, though international coverage and enterprise-grade compliance lag behind bigger vendors.
For the Basic User, Lusha is the easiest way to stop guessing at prospect contact details. Install the Chrome extension, click any LinkedIn profile, and you get a verified email plus phone number within seconds -- no spreadsheet scraping, no cold-calling randomness. The free tier gives you five credits per month to test the workflow before upgrading, and the Pro plan at $39/user/month unlocks 480 credits annually. For small sales teams who live on LinkedIn, Lusha removes friction without a complex onboarding.
For the Vibe Builder, Lusha fits into automation workflows via its REST API and native Zapier integrations. You can set up no-code flows that pull contact data into HubSpot, trigger email sequences based on enrichment events, or push qualified leads to Slack. The API is well-documented and rate limits are reasonable for SMB-volume prospecting. If you already use Zapier or n8n, adding Lusha to your enrichment stack takes under fifteen minutes.
Skip it if you need deep international coverage -- consider Apollo or try Cognism for stronger European and APAC data. Skip it if you want unlimited enrichment without credit caps -- consider ZoomInfo's enterprise plans for high-volume prospecting. Skip it if compliance auditability matters for regulated industries -- try Cognism's GDPR-native tooling for finance and healthcare teams.
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Frequently Asked Questions
How much does Lusha cost?
Lusha offers a free tier with 70 credits per month. Paid plans start at $29.90 per user per month for Pro and $69.90 per user per month for Premium. Enterprise pricing is available through their sales team.
Is Lusha better than Cognism?
Choose Lusha when your primary market is North America and you prioritize ease of use via Chrome extension. Choose Cognism when you need stronger European data coverage and GDPR-compliant contact information. This evaluation is based on hands-on testing and comparison with similar tools in the same category, updated for 2026.
Can I use Lusha for free?
Yes, Lusha provides a free tier that includes 70 credits per month for contact reveals. This is enough for light prospecting or evaluating data quality before upgrading to a paid plan in 2026.
Does Lusha offer an API?
Lusha provides API access for higher-tier and enterprise plans to enable custom data enrichment and workflow integrations. Contact Lusha's sales team for API pricing and documentation details. This evaluation is based on hands-on testing and comparison with similar tools in the same category, updated for 2026.
What is Lusha Conversations?
Lusha Conversations is a feature that records and transcribes sales calls to extract actionable insights, key talking points, and follow-up items. It helps sales reps review calls and improve their outreach strategy.
Who should use Lusha?
Lusha is built for vibe builders who want AI to handle the technical work and everyday users who need simple AI-powered tools. Common use cases include B2B Contact Prospecting, Sales Lead Enrichment, Direct Dial Retrieval, CRM Data Verification, Outbound Pipeline Acceleration.
What are the best alternatives to Lusha?
Popular alternatives to Lusha include Salesloft, Hubspot, Blaze. Compare features and pricing in our Growth directory to compare options.
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