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Harsh Desai

Reviewed by Harsh Desai · Last reviewed:

Make

Build complex workflows visually -- connect 3,000+ apps without code.

Workflow BuildersFreemium8.5/10

Best for

Vibe BuilderBasic User

Make is a visual automation platform by Make that handles complex workflows with 3,000+ app integrations -- more power than Zapier, less code than n8n. BambooHR, BNY, and Bolt trust Make for production automations.

What Make does:

  • Visual scenario builder Drag-and-drop modules, routers, filters, iterators, aggregators, and error handling create multi-step flows.
  • 3,000+ app integrations Connect tools like Notion, ClickUp, Gmail, Slack, and 350+ AI apps including OpenAI and Anthropic.
  • Maia AI builder Describe workflows in plain English; AI generates the scenario.
  • Make AI Agents (beta) Build AI agents that run inside scenarios.
  • Make MCP Server Native MCP server links AI agents to Make scenarios.
  • Make Code Run custom JavaScript or Python code within any scenario.
  • Make Grid Real-time visual map shows your full automation landscape.
  • Real-time logs and analytics Track executions, search full logs on Pro+ plans.

Make ecosystem:

  • Make AI Agents (beta) build AI agents that run inside your scenarios and make decisions autonomously.
  • Make MCP Server connect external AI agents to your Make scenarios via the Model Context Protocol.
  • Make Code run custom JavaScript or Python code as a module inside any scenario.
  • REST API programmatically manage scenarios, connections, and webhooks on Core plan and above.

Limitations:

  • Operation-based billing adds up unexpectedly — Make charges per operation, not per workflow run. A 15-step scenario running 1,000 times costs 15,000 operations. Complex automations exhaust your monthly allowance far faster than the scenario count suggests.
  • Steep learning curve for non-technical users — Make's visual builder looks approachable but becomes complex quickly. Understanding routers, iterators, error handlers, and data mapping requires significant time investment before you can build reliable automations.
  • Silent failures are common — Automations can fail quietly without alerting you, especially in scenarios using custom HTTP modules or webhooks. You may not realize an automation stopped working until you notice missing data days later.
  • Custom API integrations hit a ceiling — When connecting to tools without a native Make connector, you cannot pre-define a JSON schema — Make must infer it from a live call. This means the data model can behave differently across scenarios and is hard to debug.
  • Data store is expensive at scale — Make's built-in data store for persisting information between scenario runs has tight limits relative to cost. Any automation requiring meaningful persistent storage will push costs up rapidly.

Pricing:

  • Free 1,000 credits/mo (1 credit = 1 module action), no-code builder, 3,000+ apps, 15-minute minimum interval.
  • Core $9/mo (10,000 credits), unlimited active scenarios, REST API access, minute-level scheduling.
  • Pro $16/mo (10,000 credits), priority execution, custom variables, full execution log search.
  • Teams $29/mo (10,000 credits), team roles, scenario templates.
  • Enterprise Custom pricing, custom functions, enterprise app integrations, 24/7 support.

Our Verdict

Use Make if you build complex automations visually -- it powers Vibe Builders with routers and AI agents that Zapier skips. The credit system adds planning, but 3,000+ integrations deliver results.

Basic Users start free. Build simple flows with 1,000 credits/mo. Note 15-minute run intervals limit real-time needs.

Vibe Builders scale with Make AI Agents, MCP server, 350+ AI apps, and Make Code for JavaScript/Python. Maia AI builds scenarios from English prompts.

Credit complexity suits planned workflows. Skip if you need Zapier's simplicity or n8n's self-hosting.

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Frequently Asked Questions

How much does Make cost?

Make offers five tiers. Free gives 1,000 credits/mo. Core costs $9/mo for 10,000 credits and API access. Pro runs $16/mo with log search. Teams at $29/mo adds roles. Enterprise uses custom pricing with 24/7 support.

Make vs Zapier -- which automation platform should I choose?

Choose Make over Zapier for complex flows with routers and custom code. Make integrates 3,000+ apps at lower cost -- Core $9/mo vs Zapier $20/mo. Zapier wins for simpler zaps and 8,000+ apps.

Can I build AI workflows with Make in 2026?

Yes, Make supports AI workflows with 350+ AI app integrations and Make AI Agents (beta). The Make MCP Server connects external AI agents to scenarios. Maia AI builds workflows from plain English in 2026.

What is a scenario in Make?

A scenario in Make is a visual workflow that connects apps via modules. It runs on triggers like webhooks or schedules. Use routers for branches, filters for conditions, and aggregators to bundle data.

What happened to Integromat -- is Make the same?

Make rebranded from Integromat in 2022. Make by Celonis keeps all Integromat features like visual builders and 3,000+ integrations. Existing scenarios migrated automatically.

Is Make free?

Yes, Make offers a free version. Paid plans start at $9/month.

Who should use Make?

Make is built for vibe builders who want AI to handle the technical work and everyday users who need simple AI-powered tools. Common use cases include workflow-automation, ai-agents, app-integration, no-code-automation, marketing-automation.

What are the best alternatives to Make?

Popular alternatives to Make include N8n. Compare features and pricing in our Workflow Builders directory to compare options.

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