Maze.co

Maze is an end-to-end user research platform that automates the traditionally manual process of gathering user feedback. By integrating directly with design tools, it allows product teams to validate ideas at the pace of change without needing specialized research expertise.

What Maze does:

• •Prototype Testing Connects directly to Figma to run usability tests on live prototypes without manual setup.
• •AI Moderator Automates discussion flows, screen sharing, and visual-stimulus testing to simplify moderated interviews.
• •Survey Creation Provides a drag-and-drop builder for creating custom surveys and feedback forms for any stage of the product lifecycle.
• •Card Sorting and Tree Testing Includes specialized study types for evaluating information architecture and navigation structures.
• •Automated Reporting Generates instant insight summaries and video clips from research sessions to save hours of manual analysis.
• •Participant Management Handles recruitment and tracking of research participants within a unified dashboard.
• •Browser Extension Offers a browser-based interface that works across all modern web environments for access.
• •MCP Support Features official MCP support to integrate research data into broader product management workflows.

Limitations:

• •Participant quality is unreliable — Maze's panel of research participants has a documented problem with testers rushing through studies to collect incentives rather than engaging thoughtfully. Multiple 2026 reviews flag incomplete sessions and low-quality responses as a regular occurrence, which directly affects how much you can trust the data.
• •Advanced features locked behind custom-priced Organization plan — Many capabilities that make Maze genuinely powerful — flexible interview controls, advanced reporting, detailed analysis exports — require the Organization plan, which is enterprise custom-priced. The $99/month Professional plan has meaningful feature gaps compared to what is marketed.
• •Prototype testing breaks on non-responsive designs — Maze cannot test designs that are not responsive to the viewer's screen size. If you are testing a fixed-resolution product or a non-responsive prototype, the session will not render correctly for participants.
• •Survey logic and question types are very limited — The built-in survey builder does not support conditional branching or follow-up logic. Research studies that need to adapt based on a participant's previous answer require workarounds or a separate survey tool alongside Maze.
• •Recruiting coverage is thin outside major English-speaking markets — Maze's panel criteria-targeting becomes unreliable for specific regional or demographic audiences outside the US, UK, and Australia. Businesses testing with niche or international audiences often have to recruit externally and send a manual link, losing the built-in incentive management.

Pricing:

• •Free Entry point for basic prototype tests and surveys with core features.
• •Professional Starts at ~$10/user/month, offers advanced study types, increased participant limits, and deeper integrations.
• •Organization Custom-priced tier for large teams requiring advanced security, SSO, and dedicated support.