DoorDash adds Make AI for websites, onboarding tools, photo edits
TL;DR
DoorDash added AI tools including Make on Monday. Merchants can speed up onboarding, edit dish photos, and create websites from existing content.
What changed
DoorDash launched AI tools for merchants to accelerate onboarding processes. Merchants can now edit dish photos automatically to improve visual appeal. The tools also generate new websites using existing merchant content.
Why it matters
Faster onboarding helps small businesses join the platform quickly and start earning. Enhanced photo editing makes menus more attractive and could drive higher order volumes. Easy website creation reduces barriers for merchants without web development skills.
What to watch for
Track how quickly merchants adopt these tools and their impact on sales metrics. Monitor expansions to other platform features like menu generation. Watch for similar AI integrations from competitors like Uber Eats.
Who this matters for
- Vibe Builders: Use these automated photo editing tools to maintain a high-end visual aesthetic for your restaurant brand.
- Basic Users: Leverage the automated website builder to establish your digital presence without hiring a web designer.
What to watch next
DoorDash is finally addressing the massive friction points that keep small merchants off their platform. By automating the tedious parts of onboarding and menu photography, they are removing the technical gatekeepers that previously stopped local shops from scaling online. This is a defensive play to lock in merchants before they look at competitors who offer similar digital infrastructure.
However, the reliance on automated photo editing risks creating a generic, artificial look for food menus. While these tools solve the immediate problem of poor quality images, they do not replace the authentic brand identity that drives repeat customers. Merchants who rely solely on these AI shortcuts will eventually struggle to differentiate their offerings in an increasingly crowded digital marketplace.
Speed is a temporary advantage, but visual quality remains the primary driver of conversion.
by Harsh Desai