Reviewed by Harsh Desai · Last reviewed:
RB2B
Identify B2B website visitors by name and role in real time.
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RB2B is a B2B website visitor identification platform that reveals who is visiting your site. It provides real-time alerts and detailed profiles, including name, job title, LinkedIn, and email for US-based visitors, helping sales teams act on high-intent leads immediately.
What RB2B does:
- •Real-Time Visitor Alerts Get instant notifications in Slack or Microsoft Teams when a target company or individual visits your website.
- •Person-Level Identification See visitor names, job titles, email addresses, and LinkedIn profiles for US-based traffic using first-party cookies and data matching.
- •Company-Level Insights For global traffic outside the US, receive firmographic data like company name, industry, and size.
- •Hot-Page Notifications Identify high-intent visitors based on the specific pages they view, such as pricing or contact pages.
- •Ideal Customer Profile (ICP) Filtering Set filters to focus alerts on visitors from target industries, company sizes, seniority levels, or locations.
- •Native CRM Integrations Sync visitor data automatically into HubSpot and Salesforce to enrich lead records and trigger workflows.
- •Automation via Zapier & Webhooks Connect RB2B to thousands of other apps using Zapier or send data to custom systems via webhook notifications.
- •Mobile App Access Monitor alerts and view visitor profiles on the go with the dedicated iOS mobile application.
Limitations:
- •US visitors only for person-level identification — RB2B can only identify individual visitors in the United States due to GDPR and CCPA restrictions. If any meaningful portion of your traffic comes from the UK, Europe, or elsewhere, those visitors will not be identified at the person level.
- •Low match rate of 5–20% — Even for US visitors, RB2B only identifies 1 in 5 to 1 in 20 people. The other 80–95% of your site visitors remain anonymous. This is the industry norm, but it means most of your traffic remains invisible regardless of the plan.
- •LinkedIn-dependent identification — RB2B identifies people by matching them to LinkedIn profiles. If your target buyers are not active on LinkedIn — common in manufacturing, healthcare, retail, and trades — your effective match rate drops even lower.
- •Credit model creates artificial caps — Monthly resolutions are capped by plan (150 on free, 600–2,500 on Pro at $149/month). High-traffic sites will exhaust credits before the month ends, cutting off identification entirely until renewal.
- •Few integrations — RB2B connects to only a handful of tools natively. Routing identified visitors into your CRM or sales workflow often requires manual steps or workarounds, reducing the speed-to-action that makes the tool valuable.
Pricing:
- •Free plan Freemium model with a very limited free plan for basic functionality testing.
- •Starter plan $119/month includes core visitor identification, real-time alerts, basic ICP filtering, and Zapier/Clay integrations.
- •Pro plan $349/month adds native CRM sync (HubSpot, Salesforce), bulk data export, custom webhooks, and REST API access.
Our Verdict
RB2B is a powerful, specialized tool for sales and marketing teams who need to know exactly who is visiting their website, especially if their target market is in the United States. Its main limitation is geographic; the highly valuable person-level data is largely confined to US traffic.
For the Basic User in sales and marketing, RB2B delivers immediate value by turning anonymous traffic into named leads with contact details. The 5-minute setup and intuitive Slack alerts mean you can start identifying prospects without technical help, focusing your outreach on the hottest leads visiting your pricing page.
For the Developer, the Pro plan s the REST API and custom webhooks, allowing you to pipe visitor data into internal dashboards, custom CRM fields, or other business systems. This makes RB2B a viable data source for building automated lead scoring or enrichment pipelines.
Skip RB2B if your website traffic is primarily from outside the US or if you're a solopreneur on a tight budget. For global company-level tracking, consider Leadfeeder as a more cost-effective alternative.
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Frequently Asked Questions
How much does RB2B cost?
RB2B uses a freemium model. A limited free plan is available. Paid plans start at $119 per month for the Starter tier. The Pro plan, which includes CRM sync and API access, costs $349 per month as of 2026.
Should I choose RB2B or Leadfeeder for visitor tracking?
Choose RB2B when you need person-level data like names and emails for US website traffic and want real-time Slack alerts. Choose Leadfeeder when company-level identification is sufficient and you need a more budget-friendly option for global audience insights.
What are a leading RB2B alternatives for enterprises?
Top enterprise alternatives include Warmly for its buying committee mapping, Leadpipe for sales intelligence, and Factors.ai for product-led growth analytics. These may offer different data models, broader geographic coverage, or pricing tailored for large organizations.
Does RB2B work for non-US audiences?
RB2B provides person-level data primarily for US traffic. For visitors outside the US, it delivers company-level insights like firm name and industry. The match rate for personal details is significantly lower for non-US audiences.
What integrations does RB2B support?
RB2B supports direct integrations with Slack, Microsoft Teams, HubSpot, and Salesforce. It also connects to automation platforms like Zapier, data tools like Clay and LGM, and allows for custom connections via webhooks, making it flexible for sales stacks.
What is RB2B?
RB2B is Identify B2B website visitors by name and role in real time.
Is RB2B free?
Yes, RB2B offers a free version. Paid plans start at $119/month.
Who should use RB2B?
RB2B is built for vibe builders who want AI to handle the technical work and everyday users who need simple AI-powered tools. Common use cases include Identifying anonymous website visitors, Enriching CRM leads with real-time intent data, Triggering sales outreach from high-intent page visits.
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RB2B
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