Reviewed by Harsh Desai · Last reviewed:
RB2B
A B2B visitor identification platform with LinkedIn profile resolution for US traffic
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RB2B is a B2B website visitor identification platform from RB2B that turns anonymous web traffic into person-level LinkedIn profiles for US visitors and company-level records globally. Sales, marketing, and growth teams drop a single tracking pixel on the site, and the moment a target account or buyer lands on a pricing or product page, an alert hits Slack, Microsoft Teams, or the CRM with the name, role, and LinkedIn URL.
What RB2B does:
- •Person-level visitor ID for US traffic resolves anonymous US visitors into LinkedIn profiles in real time, the deepest part of the product and the reason most teams pick RB2B over generic IP-based tools.
- •Company-level identification globally for non-US traffic, RB2B returns the visiting company, industry, size, and headquarters so European and APAC traffic still gets useful context.
- •Slack and Microsoft Teams alerts pipe high-intent page hits straight to a channel, with custom rules for ICP fit, page visited, and time on site.
- •CRM enrichment push identified visitors into HubSpot, Salesforce, Attio, or Pipedrive as new contacts, with the visited page and timestamp written back as activity.
- •ICP filters and rules filter alerts by industry, company size, job title, and revenue band so the sales team only sees fits, not the full firehose.
- •Premium Resolution layer on Pro+, RB2B blends additional trusted data sources to push identification rates to roughly 70-80% of total traffic, including international visitors.
- •Lightweight pixel install one script tag, plus a quick CMP and consent banner check, gets the system live without engineering involvement.
- •Cookie-free identification the resolution stack does not rely on third-party cookies, which is why it survives Safari, iOS, and Chrome's third-party cookie restrictions.
- •API-style export to outbound tools RB2B pushes identified leads into Smartlead, Apollo, and Clay for direct outbound sequencing without manual CSV exports.
- •Free tier with company data the $0 plan covers 150 credits a month and identifies visitors at the company level, useful for evaluating fit before paying.
Pricing:
- •Free $0/mo: 150 credits a month, company-level identification only, roughly 15-20% of traffic identified.
- •Starter $79/mo: 300 credits, LinkedIn profile resolution for US visitors, 30-40% identification.
- •Pro $149/mo: 600 credits, business email enrichment, advanced filtering and integrations.
- •Pro+ $199/mo: Premium Resolution layer pushes identification rates to roughly 70-80% globally, with higher-volume tiers extending to $849/mo for 12,500 monthly resolutions.
Limitations:
- •Heavy US bias person-level identification is only available for US traffic; European and APAC visitors get company-level data only unless you pay for the Premium Resolution add-on on Pro+.
- •Privacy and CMP setup matters the platform identifies real people, so you need a clear privacy policy update, a CMP banner that handles the relevant consent, and a legal review for GDPR-regulated traffic.
- •Credit-based metering alerts and identifications consume credits each month, so high-traffic sites can outgrow Starter and Pro quickly and need to size up.
Our Verdict
RB2B scores 8.1/10 because it is the cleanest, fastest way to turn anonymous US B2B traffic into named LinkedIn profiles your sales team can act on. The pixel installs in 10 minutes, the Slack alerts feel almost magical the first time you see a target account land on the pricing page, and the cookie-free resolution stack survives the iOS and Safari cookie restrictions that broke older visitor identification tools.
For the Basic User, the free tier with 150 credits and company-level data is plenty to validate that visitor identification adds value before paying anything. Starter at $79/mo unlocks LinkedIn profile resolution and gets a small B2B founder enough volume to drive a real outbound motion off site visits.
For the Vibe Builder, RB2B is the right call when you want to compress the gap between a target account hitting the site and a sales rep reaching out. Pair it with Smartlead or Apollo for outbound, push enriched leads into Attio or HubSpot, and you have a closed loop where high-intent visits trigger personalised outreach without any manual data work in between.
Skip it if your audience is mostly outside the US, or if your privacy posture cannot accommodate person-level identification; consider Apollo for global B2B prospect data with bulk enrichment, or try Clay when your real bottleneck is enrichment and CRM hygiene rather than visitor identification specifically.
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Frequently Asked Questions
How much does RB2B cost?
RB2B has a Free plan in 2026 with 150 credits a month and company-level identification. Paid plans are Starter at $79/mo (300 credits, LinkedIn profiles for US visitors), Pro at $149/mo (600 credits, business emails), and Pro+ at $199/mo with Premium Resolution. Higher-volume tiers extend to $849/mo for 12,500 monthly resolutions.
RB2B vs Apollo: which should I pick?
Choose RB2B when your priority is identifying anonymous US visitors on your own website with LinkedIn profile resolution. Choose Apollo when your priority is outbound prospect data, bulk contact enrichment, and global coverage. RB2B is a website-side intent product; Apollo is a database-side prospecting product. Many B2B teams run both in 2026.
Does RB2B work outside the US?
Person-level identification (real names and LinkedIn profiles) is US-only on Starter and Pro. International visitors get company-level data showing the visiting company, industry, and size. RB2B's Pro+ tier includes a Premium Resolution layer that blends extra data sources to push identification rates to roughly 70-80% globally, narrowing the US versus international gap.
How does RB2B handle privacy and GDPR?
RB2B identifies real people, so any deployment needs an updated privacy policy, a CMP banner that captures the relevant consent, and a legal review for GDPR-regulated traffic. The platform is cookie-free, but person-level identification still triggers data protection obligations. The RB2B documentation covers the recommended consent setup and DPA artefacts for EU traffic.
Is RB2B suitable for a small team?
Yes. The free tier with 150 credits is enough for a founder to validate the value before paying. Starter at $79/mo gets a small B2B team enough credits and LinkedIn profile resolution to drive real outbound off site visits. Pair it with Smartlead or Apollo for outreach and Attio or HubSpot as the CRM for a complete closed-loop motion.
What is RB2B?
RB2B is A B2B visitor identification platform with LinkedIn profile resolution for US traffic.
Is RB2B free?
Yes, RB2B offers a free version. Paid plans start at $79/month.
Who should use RB2B?
RB2B is built for vibe builders who want AI to handle the technical work and everyday users who need simple AI-powered tools. Common use cases include visitor-identification, lead-generation, intent-data, crm-enrichment, sales-alerts.
What are the best alternatives to RB2B?
Popular alternatives to RB2B include Apollo, Clay, Attio. Compare features and pricing in our Growth directory to compare options.
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